That’s the title of the new house magazine from A LARGE EVIL CORPORATION.
As you might already know their collective day jobs are knocking out award-winning animated commercials but ever since we’ve been working together they haven’t been adverse to sticking their noses into lots of other creative pies too.
Short films, digital illustrations, posters, t-shirts, vinyl toys and even tea towels are just a few of the things that have received the ‘Evil’ treatment.
And now a magazine.
It was originally intended to be a promotional piece but it’s grown into a bit of a monster and as a result It’s due to hit the shops later this year.
We’ve had a right laugh putting it all together for them with Evil Corp supplying the character design, CG illustrations and matte paintings and us keeping busy with the concept, art direction and photography.
As usual I’ve been working with Andy Dymock and Kate Henderson on the design and artwork front and the photography is courtesy of Fern Berresford and our very own Oliver Carver.
The theme for issue No 1 centres around ‘Evil Farms’ an imaginary subsidiary of A Large Evil Corporation.
Like the rest of their collateral, the magazine portrays a dark but humorous (some might say puerile) vision of their fictional ‘Evil’ empire.
Anyone who’s ever worked with them will know that in reality, as well as being hugely talented, they are actually quite nice.
That ‘niceness’ didn’t get in the way of them digging deep and creating some truly disturbing imagery.
The whole process started off in time-honoured tradition with me drawing some schoolboy pictures (BTW: that’s NOT pictures of schoolboys FYI) and then enrolling the right talent to realise them.
Like all of COY’s projects no expense has been spared in putting this magazine together.
There’s a lot of love and sweat that’s gone into it, so you will appreciate the high shine, easy wipe cover.
It’s not all gloss though. There are five different paper stocks that have been used throughout and three different print processes.
Wherever possible I’ve tried to combine A Large Evil’s skills with the photography and graphics.
This has been achieved by using their artists to create either CG backgrounds to the photos or by creating CG characters and props that play in the main image.
As I said earlier it was originally conceived as a promotional piece to show A Large Evil Corporation’s versatility and how their stuff works just as well in print as it does on the telly.
Now that it will be available to a wider audience, we’re hoping that future issues will be great vehicles to show off their blossoming foray into the toy market and other forthcoming Large Evil branded products.
It’s been a long hard slog getting here but for me the magazine has been a joy to work on.
I’m going to have a little lie down now with a fresh Farmhouse Bastard and a portion of Shaved Gooseberries.
M Denton Esq.
Concept: M Denton Esq.
CG Illustration: A LARGE EVIL CORPORATION.
Character design: A LARGE EVIL CORPORATION.
Editor/Art Director: M Denton Esq.
Design: M Denton Esq., Andy Dymock & Kate Henderson.
Typography: Andy Dymock.
Photography: Fern Berresford / Oliver Carver.
Artwork: Kate Henderson.
Hair / Makeup: Anna Denton / Saskia Laroque Rothstein Longaretti
Production Assistants: Juan Coello Hollebecq / Georgina O’Neill.
Art Department: Julia Jomaa / Olayinka Goldfeather.
Image Manipulation: Oliver Craver / Fern Berresford.
Wardrobe: Spencer Horne / Handsome Folk.
Shot at Motel Studios.